The Brief In Brief
Mornflake decided they wanted to create a celebratory British pack to not only mark the upcoming UK events in 2012, but to also highlight the fact that Mornflake are an independent, British, family run company who's oats are grown and milled in the UK.
What We Did
Using the Organic Oats 750g pack we created a full Union Jack themed design, which retained the Mornflake brand logo and ensured maximum impact on shelf.
With the new design, the Organic Oats gained additional listings in supermarkets nationwide which in turn saw an increase in sales.